Location: Searcy, Ark.

Owners: Randy and Melissa Goodman

History: Arkansas Cattle Auction sits on more than 13 acres with easy access off of Highway 67/167. It is owned and operated by Randy and Melissa Goodman.

The Cattle Auction is run by five employees, and around 20 employees during auction times, including Randy and Melissa’s beloved office manager Rachel Fryar who has been with them since the beginning.

Randy began operating the Cattle Auction in 2007, the same year he and Melissa got married. Randy and Melissa then purchased the sale barn in January 2010.

They have seen steady and solid growth since their purchase of the operation. They have remained committed to run fresh cattle straight from the farm and avoid trading cattle. This allows their buyers confidence they won’t be purchasing cattle that have been traded from barn to barn.”

They sell more than 45,000 head of cattle annually, attracting customers from all over Arkansas. In addition to operating the auction, they run a cow/calf operation with about 50 mostly Brangus cows, usually breeding them to Hereford or black Angus bulls. They also background approximately 1,200 to 1,500 head of cattle per year.

Products and Services: Regular sales are every Tuesday at 1 p.m., selling calves first, followed by bulls, cow/calf pairs and cows, and bi-monthly scheduled Pre-Vac sales.

“We have a veterinarian on site every week on sale day. We offer on-farm appraisals, hauling is available at competitive rates, and our auctions are aired live every week at cattleusa.com. We maintain clean pens, with fresh water and hay for early arrivals. We strive to offer friendly, personal service to our customers. We have local and regional buyers here every week.”

Future: “We continually work to maintain, improve or upgrade our facilities and grounds. We look to accommodate the steady growth we’ve seen over the years and anticipate continuing to see. We will continue to work with farmers and ranchers on improving their management practices to meet the changing market demands for better quality cattle.

“Our goal is to get fair market value for every animal we sell. We greatly appreciate the trust that our customers have instilled in us to market their cattle and look forward to the opportunity to continue serving them for many years to come,” Melissa said, adding that upcoming sales are listed on the barn’s Facebook page.


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