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Springfield
Monday, December 9, 2024

Eager Readers

Research indicates readers eagerly watch their mailbox for Ozarks Farm & Neighbor – Arkansas/Oklahoma.  Ozarks Farm & Neighbor is the most read farm newspaper in the Ozarks. (Add Ozarks Farm & Neighbor – Missouri and reach even more readers.)

Our Unique Reader

The typical Ozarks Farm & Neighbor – Arkansas/Oklahoma reader is a male between the ages of 45 and 64 who makes his primary living away from the farm.  He runs a cow/calf operation on about 267-acres of land and sold about $26,182 worth of cattle in the past 12 months. He spends more than 30 minutes reading the paper, and reads both the stories and the ads.  After he finishes reading the paper, he passes it on to one or two other people. He looks at display and classified ads in Ozarks Farm & Neighbor before making a purchase, and has spent about $1,241 on Animal Health Supplies, $6,807 on Feed and $4,620 on Farm Supplies in a 12-month period.

Big Spenders

Those who receive Ozarks Farm & Neighbor – Arkansas/Oklahoma readers purchased more than $470 Million worth of products in a 12-month period. Here’s what OFN readers spent in a 12-month period: Animal Health Products – $8.3 Million Automobiles – $31.7 Million Cattle or Horse Trailers – $6.5 Million Farm Supplies – $29.5 Million Farm Buildings – $17.1 Million Feed – $53.9 Million Hay Equipment – $24.9 Million Implements (Not Including Hay) – $2.1 Million Livestock Equipment – $3.7 Million Livestock – $46.0 Million Health Insurance – $11.7 Million Poultry Supplies & Equipment – $7.3 Million Real Estate – $97.7 Million Tractors – $59.9 Million Trucks – $28.5 Million Utility & Flatbed Trailers – $3.6 Million

Variety of Operations

Ozarks Farm & Neighbor readers have a variety of farm operations. (Beef – 89.3%, Grass – 39.6%, Equine – 15.3%, Dairy – 1.1%, Crops – 4.0%, Poultry – 17.0%, Sheep – 1.1%, Goats – 7.9%, Pork – 3.4%)