Location: Nevada, Mo.
County: Vernon
Owners: Landon and Avery Hutchison, Justin and Charity Ogle
History of the business: Signature Livestock Sales was started in early 2026 as a collective idea between all members. We all have long histories in many facets of the livestock industry and wanted to offer a different online marketing opportunity to producers.
What are the products and services offered? We offer multiple different online livestock marketing options from our Online Sales, the Pasture Page, and the Genetics Marketplace. Our Online Sales are tailored to producers looking to hold their own sale, which reach thousands of buyers nationwide, on a click to bid format. The Pasture page allows producers to offer one or more lots at a time, with the same click to bid format, without holding their own sale. The Genetics Marketplace tailors to producers who are marketing semen, embryos, and other genetic offerings through a buy-it-now format. We also offer digital marketing packages to businesses and producers, looking to reach our audience.
Future plans: Our plans are to help as many cattle producers as possible, whether it be in the seedstock, club calf, or commercial industries.
Business philosophy: Our philosophy is to provide excellent customer service to producers. We’re doing that by hiring a very strong team of sales representatives who help guide consignors towards the best marketing opportunity for their offering. We want to provide a better and easier way for producers to market their offering, whether it be our Online Sales, the Pasture Page, or the Genetics Marketplace.
