Rainbow Cycle and Marine
Owners: Rick Whitten and Don Soderquist
Store Manager: Kenny Dover (pictured)
Location: Rogers, Ark.
History of business: Rick Whitten and Don Soderquist purchased the store in 1998, at the time the store was on Business 71. Since then they have moved locations and opened two more locations. Bill Eddy’s Motorsports in Fayetteville, Ark., and Rainbow Honda in Bentonville, Ark. Kenny Dover, the store manager, has been with the company for 12 years.
Products and Services: The store offers a wide range of brands in ATVs, UTVs, motorcycles, watercrafts and boats. “We carry Kawasaki, Suzuki and Yamaha, just to name a few. We also service everything we sell,” said Kenny. “We have very good techs and most of them have been doing it for over 20 years, we have about 75 years of combined experience in our service departments,” he added.
What do you recommend for good all around use on the farm?
“The qualifying question I ask is – what are you going to really do with it,” said Kenny. “A lot of people come into the store and say I want to buy an ATV. When I find out they are going to haul feed, fencing, salt licks and things like that I ask them if they have considered a side by side. Most farmers have but sometimes they have not, they think they want an ATV for the ease of getting around. The nice thing about a side by side is it has room for all the tools you need; you can even get an enclosed cab for the winter. They are also safer than ATVs because of the roll bar and seat belts not to mention the fuel efficiency.”
Story and Photo by Angie Johnson
