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Beef producers will see what happens to their product on the way to the supermarket meat case in a workshops, Jan. 11 – 13, 2011, at the meats lab at the University of Missouri.
“Producers can learn what adds value to their product,” said Carol Lorenzen, MU Extension meat specialist. “They will see the process from live animal to carcass to retail package.”
The “Show-Me Beef University” workshops are sponsored by MU Extension in cooperation with the Missouri Beef Industry Council. The classes will help producers think beyond the farm gate to learn what consumers want when buying beef.  “Too often, beef producers never think about what affects quality. Few think of what happens to their calves, once they leave the farm,” said David Patterson, MU Extension beef reproduction specialist.