Along-held industry opinion is that cattle from the South are worth less than their Midwestern counterparts. Not true, said Darrell Busby, Iowa Extension beef specialist.
“As we began to feed and harvest Southeastern cattle, we found they had similar genetics. Producers also were using similar management practices to those in the Midwest,” he said, noting more than 18,000 cattle from that region have been fed through Iowa’s Tri-County Steer Carcass Futurity (TCSCF). “We just did not see the problems with Southeastern cattle.”
A 2002 survey of Southern Plains feedyards, completed by Slaven Associates, identified some of those popular issues with the region’s cattle.
When asked how Southern or Southeastern cattle compared to Northern cattle, 88 percent of feeders said “worse” or “much worse.” They cited genetics as the number one cause, blaming it for the grading deficiencies in Texas and Kansas as compared to Northern packing plants.
These notions support the idea that all Southern cattle should be discounted, but the TCSCF numbers tell a different story.
Morbidity rates on Southeastern cattle were 15.22 percent, five points lower than similar cattle of Midwestern origin. In turn, the treatment cost was $2.37 less on the Southeastern cattle.
“Those are two huge surprises that go against public perception,” Busby said. He attributes much of that difference to the fact that the calves come in 71 days older and have been weaned longer.
“Other perceptions of cattle from the Southeast are, not only do they get sick and not gain, but they won’t grade,” Busby said. “They actually graded right along with the Midwestern cattle, and the black-hided ones had significantly more quality for the Certified Angus Beef (CAB) brand.”
The Midwestern cattle had CAB acceptance rates greater than 19 percent, but the Southern set beat them by nearly 2.5 points to reach 21.57 percent CAB.
Although the Midwestern cattle did have slight advantages in cutability, hot carcass weight and average daily gain, the Southeastern cattle were significantly more profitable.
“The perception is that they’re not going to perform well, so they’re devalued as calves, and that certainly showed up in this study,” Busby said.
USDA market reporters priced cattle in their home states during the week of delivery and trucking, and death loss figures were included in the analysis. Overall, Southeastern cattle brought back $48.63 per head compared to $37.31 per head for Midwestern cattle.
“That’s a $11.32 difference, or if the cattle were roughly 600 lb. coming in, they were worth $2 more per hundredweight (cwt.) than what the market gave them,” he said.
Busby explained that these cattle weren’t a random sampling from the region, but rather the product of like-minded producers.
“They pay attention to best management practices that work regardless of state boundaries,” he said. “Whether they live in Georgia or Iowa, these producers are early adopters of genetic selection tools.”
He said they’re also more likely to rely on an “advisory team” of experts to help guide decisions, and more open to sharing information.
“They realize that by retaining ownership, they’re financially responsible for the genetics, health and management of the cattle prior to them arriving at the feedlot,” Busby said.
Robert Stewart, animal science department head at the University of Georgia, worked with the Georgia Beef Challenge, a feeder program to the TCSCF, for a number of years.
“The program and the data are almost addictive,” Stewart said. “Producers see where they are. They make changes and take a direction, whether that’s to increase marbling or ribeye area or other traits.”
By participating in retained ownership or getting involved in marketing associations, he says producers can get the full value of their cattle.
Steve Suther is the industry information manager for Certified Angus Beef.

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