Aaron Windsor of Lebanon, Missouri is the executive vice president of National TV. He lives on the family farm with his family in Laclede County. Photo by Laura L. Valenti.
Photo by Laura L. Valenti

Hometown: Lebanon, Mo.

Family: Wife Robyn; sons Dakota and Charlie and daughters Kamilla and Eva

In Town: Aaron Windsor is the executive vice president of National TV, the sales and rental business started by his parents, Mark and Kathy Windsor in 1986 and headquartered in Lebanon, Mo. They currently have 19 stores in various communities throughout the Ozarks. 

“We have a total of 80 to 100 employees. At one point, we had 12 different family members like my sister, brother, cousins, grandparents, aunt and uncle working for us. Today, it’s me, my mom and my sister, Michelle who are still actively involved. The company rents-to-own home furnishings, TVs, furniture and home appliances. 

In the Country: In 1993, the late Mark Windsor bought 35 commercial cows at the local livestock auction and began a beef cattle operation that included Simmentals and black baldies, which in Mark’s opinion, “sold as well as black Angus.”

Today, Aaron, his family, and Aaron’s sister Michelle live on the family farm which has now grown to a total of approximately 1,800 acres. 

“My dad who was raised on a Laclede County dairy farm, just kept buying up nearby acreage and farms as he could,” Aaron explained. “We keep 600 commercial head now. We produce our own feed with row cropping, corn, silage and hay. We have a farm manager, Danny Long, and two farm employees who take care of most of it.”

“Our kids have really enjoyed being involved, showing steers and pigs at the Laclede County Fair over the last several years. After my dad died, we established a scholarship in his name and have made two annual awards so far. I’ve also been involved in FFA ever since I was in school and we have donated a steer for one of the FFA kids to raise and sell at the fair each year. My dad had a real passion for getting kids involved in agriculture and I’ve been pleased to continue that.”


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