JRS Field Rep Billy Ray Mainer

Owners: Jackie Moore and Steve Owens
Locations: Carthage, Mo. and Branch, Ark.

History: Joplin Regional Stockyards started in 1995 at the Carthage location just outside of Joplin, Mo., under the ownership of brothers-in-law Jackie Moore and Steve Owens. The facility has increased until it now has a capacity for 10,000 cattle under roof, with the space for 5,000 more outside with water and hay available for all.
“As the markets evolved, so has JRS in adding special sales for replacements, yearlings, precondition calves as well as video marketing on cattle,” JRS Field Representative Billy Ray Mainer said. “Another special sale is for value added cattle allowing producers to build a reputation with buyers for healthy cattle that perform more efficiently and grade better in the final product.
“I have worked for the company for six years after being a customer since 2000. What attracted me to the company was the quality of the people there as well as the honest and clear marketing processes.”

Products and Services: “The Joplin Regional Stockyards is a large, volume-based business that draws customers from several states. One of the services they offer is a search site that allows a customer to insert their ZIP Code and receive a list of nearby representatives like me who arrange for transportation to Carthage and for feed until the cattle are sold” Billy Ray said. “The stockyards also provide veterinary inspections and beef check off. The transportation advantage is huge. A typical trailer holds 48,000 pounds with each customer paying only his portion of that total so that even a customer with only one or two animals has fair access to an excellent market. Sales are organized into several different types including feeder cattle, cow and bull sales, a monthly cow sale and video sales, as well as value added sales.”

Philosophy and future: “Our philosophy is to provide the best range of services for the widest range of customers at the most affordable price possible,” Billy Ray said.


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