Welters Farm Supply
Owner: Celestine “Sally” Welters
Location: Verona, Mo
History: Edward and Celestine “Sally” Welters began selling used farm machinery and parts out of their garage in the early 1970s. The Welters were long-time dairy and crop farmers in Verona, Mo., with a depth of knowledge about tractors and other farm equipment. The Welters obtained a White Farm Equipment dealership in 1972 and took the name, Welters Farm Supply. The family sold new tractors, used tractors, and new and used parts for Minneapolis-Moline, White and Oliver farm equipment. Their business continued to grow year after year. In 1982, the Welters opened Welters Farm Supply across the street from their farm, where they also offered a service department.
“It’s all family here. It has always been family,” Sally Welters said. The Welters’ three sons, Glen, Tom and Jerome; two daughters; Lois and Eileen; and four grandchildren, Kevin, Nick, Gary and Rachel, currently help run the business. Edward passed away in April 2015, but his love for tractors, farm equipment, and his customers lives on through his family.
Products and Services: Welters Farm Supply’s specializes in used Minneapolis-Moline, White, and Oliver tractors and new and used parts for them. Welters Farm Supply also provides a service and repair shop for customers. Farmers and collectors will haul their tractors from far and wide to Welters Farm Supply to be fixed and revived. The Welters family even troubleshoots problems with customers over the phone. “People call us from all over the country. They are so happy to talk to someone who knows something about Minneapolis-Moline, White and Oliver parts,” Sally added.
Customer Appreciation: The Welters receive thank you notes from clients with pictures of the restored machinery attached. Sally started keeping a guest book decades ago, signed by grateful customers who visited Welters Farm Supply. Many people seek out Welters Farm Supply simply to see its collection of tractors.
“Some customers say, ‘I am in heaven’ because there are so many things to look at,” Sally said.
