Rainbow Cycle and Marine
Owner: Rick Whitten
Salesman: John Bell (pictured)
Location: Rogers, Ark.
History: “I’ve worked at Rainbow Cycle and Marine in Rogers for two years as a salesman. We have been in this location since 2005. Rick was a mechanic at the first location and bought into the business opening this new one. This is one of four locations meaning we can offer a wide variety of manufacturer choices. Because the site is relatively new, the facilities offer easy access to products for our customers in a convenient location.”
Products and Services: “Farmers purchase 65 to 70 percent of our UTVs. Today’s farmers are moving away from four-wheelers because UTVs offer more usage versatility such as rounding up cattle, transportation from one spot on the farm to another, and hauling hay, feed and equipment. Poultry farmers like using them as transportation from one house to another. Our original line included Kawasaki, Yamaha and Suzuki ATVs and UTVs. We have added Kymco, KTM and Arctic Cat. Kawasaki started the UTV revolution by offering the first side-by-side entry. We accommodate all customers and meet their needs with our full line of products here at the store. We also have a full service department at all of the locations. In addition, we sell used vehicles if we have them but the availability is limited.”
Philosophy: “We believe the fun begins as soon as customers enter, by greeting them with a friendly face. We strive to offer the best service and selection combined with affordability. Because when you buy from us you are buying into a family that will take care of you long term, we have many repeat customers.”
Future Plans: “We are currently building a level 5 Honda Dealership next to our location now. This will better serve our customers by offering more products and better financing options. As always we will continue to improve all dealerships to meet all customers’ needs and offer better service.”
