Artrac
Owner: Chip Uren
Location: Clarksville, Ark.
Company History: "I sold off most of my previous businesses, and wanted to do something with a little building that I had. Knoxville was in a kind of rural area so tractors seemed like the logical thing. We started out with some inexpensive Chinese tractors. We spent about three years in Knoxville, and the business started growing. We added Coyote and Farmtrac lines of tractors and at that time about 70 percent were over the internet for the Chinese brand we were selling. When the dealer that was in this location went out of business about three years ago, this space became available and we moved up here on the interstate. It’s been a good move."
What do you offer your customers concerning the
products you carry, and the services you offer?
"We’ve always held to the policy of servicing everything we sell. All the brands we sell, all the equipment we sell; we try not to carry anything that we have to refer to someone else. We carry a line that doesn’t tax our service too much or resources too badly, so they have to be reliable products. However, we are fully capable of servicing everything we sell."
Do you carry extended
warranties?
"Yes, however extended warranties are becoming less and less necessary now with manufacturers going longer on theirs. For instance, Coyote offers four years as a standard on their tractors. Pretty much anything that goes wrong with a tractor will show up in four years time."
How do you stay
ahead of the
competition?
"Well, we offer people not necessarily the lowest price; it's just a matter of the most features for a certain price range. That's why we've been a multi-line dealership. Because there's no line of tractor that's going to be right in every instance."
