Eager Readers
Research indicates more than 35,000 readers eagerly watch their mailbox for Ozarks Farm & Neighbor – Missouri. The more than 14,000 copies, mailed every three weeks, make Ozarks Farm & Neighbor the most read farm newspaper in the Ozarks. (Add Ozarks Farm & Neighbor – Arkansas and research indicates reach more than an estimated 58,000 readers.)
Our Unique Reader
The typical Ozarks Farm & Neighbor – Missouri reader is a male between the ages of 35 and 64 who makes his primary living away from the farm. He runs a cow/calf operation on about 329-acres of land and sold about $27,980 worth of cattle in the past 12 months.
He spends more than 30 minutes reading the paper, and reads both the stories and the ads. After he finishes reading the paper, he passes it on to one or two other people.
He looks at display and classified ads in Ozarks Farm & Neighbor before making a purchase, and has spent about $1,819 on Animal Health Supplies, $8,079 on Feed and $3,799 on Farm Supplies in a 12-month period.
Big Spenders
Those who receive Ozarks Farm & Neighbor – Missouri readers purchased more than $470 Million worth of products in a 12-month period.
Here’s what OFN readers spent in a 12-month period:
Animal Health Products – $16.9 Million
Automobiles – $26.9 Million
Cattle or Horse Trailers – $3.1 Million
Farm Supplies – $33.2 Million
Farm Buildings – $41.0 Million
Feed – $91.9 Million
Hay Equipment – $18.9 Million
Implements (Not Including Hay) – $26.3 Million
Livestock Equipment – $4.4 Million
Livestock – $81.1 Million
Health Insurance – $12.4 Million
Poultry Supplies & Equipment – $4.9 Million
Real Estate – $26.0 Million
Tractors – $55.5 Million
Trucks – $25.2 Million
Utility & Flatbed Trailers – $3.1 Million
Variety of Operations
Ozarks Farm & Neighbor readers have a variety of farm operations.
(Beef – 90.7%, Grass – 39.2%, Equine – 13.7%, Dairy – 6.4%, Crops – 10.8%, Poultry – 9.8%, Sheep – 2.0%, Goats – 5.4%, Pork – 5.4%, Exotics – 2.9%)
