Larson Farm and Lawn
Owner: Glenn Larson
Director of Operations: Brad Newman (pictured)
Locations: Anderson, Mo., Freistatt, Mo., Harrison, Ark., Jefferson City, Mo., Lebanon, Mo., Nixa, Mo., Rogersville, Mo., Rolla, Mo., and West Plains, Mo.
History: In 1987 Glenn Larson and his father, Claire, purchased the Peterbilt dealership in Springfield, Mo., followed by the dealership in Joplin, Mo.
Glenn began a new business venture in 1999 after visiting the John Deere dealership in Rogersville, Mo. The owner, Bill Blount, was interested in selling his Rogersville and Nixa, Mo., locations. Glenn took the opportunity and created the Larson Farm and Lawn franchise. Today, Larson Farm and Lawn has nine locations across Missouri and Arkansas. “Currently with our nine locations, we are responsible for supporting and serving customers in 44 counties,” said Brad Newman, Director of Operations at the Rogersville location.
Products: Larson Farm and Lawn is a full-service John Deere dealer offering agricultural, commercial and residential equipment. “We sell everything from combines to lawn mowers, with our biggest emphasis being on tractors and hay equipment,” said Brad.
Services: Larson Farm and Lawn is a full-service dealer. “We pride ourselves on our LFLMPs, Larson Farm and Lawn Maintenance Plans, which is a 2-year customer support service plan. We also offer an after-hours assistance line allowing customers to get the help they need at any time,” explained Brad. Larson Farm and Lawn also offers financing, next day parts guarantee on commercial mowing maintenance parts, and other special store promotions.
Expansion: Since July 2014, Larson Farm and Lawn has expanded with four new stores – Anderson, Jefferson City, Lebanon and Rolla – which has allowed them to expand their expertise to new areas. “We empower our managers at each location to take care of their customers’ needs because overall our number one goal is to listen and then respond to each customer daily,” concluded Brad.
