Location: Verona, Mo.
Owner: Thad Freiburger
History: Bob Ruscha started Ruscha Machinery Sales in the late 1970s. Thad Freiburger, began working for Bob, his uncle, in 1991. When Bob passed away in 2001, Thad took over the business.
Products and Services: Thad specializes in the repair and maintenance of Case and Case International tractors.
“We try to stick with what we know,” he said. “We stay pretty busy, so I am a little selective.”
Ruscha Machinery Sales is also an authorized Krone dealer, and offers a line of haying equipment, including mowers and conditioners, in addition to being a dealer for Bush Hog and Rhino equipment, and Westendorf loaders.
The business also offers a wide-selection of parts.
“I can get almost anything and we carry a lot of short-line products.” Thad said. “Most of the common stuff, but we don’t do a lot of tillage stuff… We also have twine, netwrap, oil and things like that. We’re not a one-stop-shop, but we keep a lot of the common filters. If you have a (part number), I can get it. Bob always tried to do what he could for people, and so do I. I’m always looking for more, because the more I have, the more I can do for people.”
Business philosophy: Thad knows farming is not cheap, so he strives to get the best deal possible for his customers.
“Bob always said you can’t give them a deal if you can’t buy a deal,” Thad said. “You have to buy in volume and try to get people the best deal you can and help keep them going because they need all the breaks they can get.”
